My Cart (${ cartCount } item items)

Your cart is empty

Privacy Policy


The Lincraft Retail Group (‘LRG’) is committed to protecting the privacy of your personal information or personal data, as defined below (hereafter referred to, collectively, as “personal information”). We strive to manage your personal information in an open and transparent way.

This Policy applies to all of the entities within the Lincraft Retail Group, including but not limited to Lincraft Australia Pty Ltd (ACN 113 094 358) and Lincraft NZ Ltd (NZ Company No. 3464632) In this Policy ‘we’, ‘us’, ‘our’ and ‘LRG’ refers the Lincraft Retail Group.

LRG will only use your personal information when it is necessary for us to deliver you a service or perform other necessary business functions and activities.

LRG will not use or disclose your personal information for purposes unrelated to the services we provide, unless we first obtain your consent.

This policy is structured so that you can view information relevant to you if you are a Customer, Employee or Supplier: 


This Privacy Policy sets out how we comply with our obligations under the

LRG is bound by the requirements of these laws, which regulates how we may collect, use, disclose and/or store personal information. These laws also specify how individuals may access and correct personal information held about them.

“Personal Information" (as defined in the Privacy Act 1988 (Cth) and Privacy Act 2020 (New Zealand)) means information or an opinion about an identified individual (or an individual who is reasonably identifiable), whether true or not, or recorded in a material form or not. For example, these types of information could include your name, contact details, age and health information.

If you have any questions regarding LRG's Privacy Policy, please call us on 1300 546272 (Australia) or 03 470 1530  (New Zealand) email us at  If you would like LRG to send you a hard copy of this policy, please contact us and we will do so.

By visiting our websites and/or providing your personal information or data to us, you consent to the terms and conditions in this Privacy Policy, unless you tell us to the contrary by contacting us. If you wish to withdraw consent to the collection, use or disclosure of your personal information or data, please email us at

From time to time, our policies and procedures will be reviewed and, if appropriate, updated. If any changes are made to this policy these will be posted on our websites.



 How and why does LRG collect and hold your personal information?

LRG will only collect personal information about you by lawful and fair means, and not in an unreasonably intrusive manner.

It is LRG’s usual practice to collect personal information directly from you when you:

  • submit a Lincraft VIP club registration form or amendment form;
  • register with any of our other loyalty or marketing programs;
  • complete any online form on one of our websites or online payment gateways;
  • visit or use an LRG website (including any LRG forums);
  • subscribe to marketing and sales material or communications;
  • complete an online form on one of our social media channels;
  • enter an LRG trade promotion or competition;
  • register an LRG gift card;
  • complete an online form on one of our online advertisements that is placed on a third party website;
  • complete a hard copy form or provide information in one of our stores;
  • complete and return to us a hard copy form that is provided with one of our products;
  • complete and return to us a wholesale account application form;
  • request delivery of LRG products;
  • make a purchase, redeem a gift card, return or exchange a product where we request you to verify your identity;
  • speak with us, or one of our representatives directly during a product or sales enquiry; or
  • contact us directly by telephone, via mail, e-mail or online via our websites or social media channels.

We may collect personal information about you from a third party or a publicly available source, but only if you have consented to such collection, or would reasonably expect us to collect your personal information in this way. 

Where we can, we will allow you to deal with us anonymously or by using a pseudonym. However, in some circumstances, this may not be possible, and LRG may need to collect personal information from you to provide you with a delivery or other service. In some cases, if you do not provide the required personal information we will not be able to provide you with a service.

If we receive information about you from a third party and it is not information we need in respect of our business activities, we will destroy or de-identify that information (provided it is lawful to do so).


What kind of personal information does LRG collect and hold?

Any personal information that you provide directly or via other channels is collected and managed by LRG.

If you provide your personal information to a third party via a link from an LRG website, that information is collected and managed by those third parties which are not related to LRG. You should familiarise yourself with their privacy policy prior to deciding whether you wish to provide them with your information.

The types of personal information LRG may collect includes your:

  • name;
  • date of birth;
  • gender;
  • marital status and family details;
  • residential, business and postal address;
  • email address;
  • contact telephone numbers;
  • identification details;
  • testimonials or opinions;
  • photos of you;
  • financial information, such as credit card details;
  • written or verbal contact with LRG, including voice recordings of telephone conversations you have had with our employees; and
  • activities, including but not limited to lifestyle and other interests.

Whilst you may opt not to provide us with your personal information, you should be aware that without this personal information, we may not be able to provide you with some of the services and/or products you are seeking.

If you provide us with information about any third party, you must obtain that third party's permission to give us the information and inform them that you have given the information to us.


How does LRG use your personal information?

We use your personal information for a variety of reasons including, but not limited to the following:

  • to contact you in relation to our loyalty or marketing programs;
  • to provide services and products to you;
  • to answer your inquiries and deliver customer service to you;
  • to tell you about other products that we think may be of interest to you;
  • to enable us to undertake a credit assessment;
  • to maintain and improve customer services;
  • to manage your gift card balance;
  • to meet our legal obligations;
  • to consider making offers for employment purposes;
  • to manage and resolve any legal, consumer or commercial complaints and issues;
  • to carry out internal functions including training; and
  • to conduct marketing research and analysis.


In what circumstances will LRG disclose your personal information?

In the course of conducting our business and providing our products and services to you, we may disclose your personal information. We only disclose personal information for the purposes for which it was given to us, or for purposes which are directly related to one of our functions or activities.  We do not give it to anyone else unless one of the following applies:

  • you have consented to the disclosure;
  • you would reasonably expect, or have been told, that your information is passed to those individuals, businesses or agencies; or
  • it is otherwise required or authorised by law.

If we engage third party agents or contractors, we will take all reasonable steps to ensure that they do not breach privacy requirements in relation to the information, before we share your personal information with them.


Who do we disclose your personal information to?

We may disclose your personal information to:

  • another LRG business or entity;
  • to companies that perform services on our behalf, such as delivery companies, data entry service providers, trade promotion or gift card administration and account management providers;
  • professional advisers (such as lawyers or auditors);
  • payment systems operators and financial institutions;
  • organisations authorised by LRG to conduct promotional, research or marketing activities;
  • upon lawful request from law enforcement agencies or government authorities; and
  • any persons acting on your behalf including those persons nominated by you, executors, trustees and legal representatives.

In all circumstances where your personal information is disclosed, we will take all steps reasonable to ensure that these third parties undertake to protect your privacy.


Direct Marketing

We are committed to compliance with all laws and requirements relating to the use of your personal information.  We will only use or disclose your personal information for direct marketing purposes if you have provided your information for that purpose (and you would expect us to use the information for that purpose), or if you have provided consent for your information to be used in this way.

From time to time, we may contact you with information about products and services offered by us and our related entities and our business partners, which we think may be of interest to you. When we contact you it may be by mail, telephone, email, SMS/text message or social media message.

Where we use or disclose your personal information for the purpose of direct marketing, we will:

  • allow you to request not to receive direct marketing communications (also known as ‘opting-out’); and
  • comply with your request to ‘opt-out’ of receiving further communications within a reasonable timeframe.

LRG will only ever contact you if we have obtained your consent, and you can ask to be removed from our marketing lists at any time by contacting us directly. 

If you do not wish to be contacted by LRG,  please e-mail us at 

Does LRG disclose your personal information to overseas recipients?

Your personal information may be disclosed to other LRG entities, business partners and service providers in Australia and overseas for the reason and limited purpose explained below.

The countries this information may be disclosed to will vary from time to time, but may include Australia and New Zealand.

Sometimes we use third party platforms and services to process sales, provide web support, send marketing messages, deliver products or otherwise deliver information. These services are hosted and managed by organisations other than ourselves, and some of these services are hosted overseas. We use products and services maintained in Australia, New Zealand, The Philippines and Sri Lanka.

Your personal information may be stored in a secure and encrypted form overseas (e.g. in data storage and cloud computing facilities operated by us (or by third parties on LRG’s behalf) to prevent unauthorised access, use, disclosure, copying, modification and disposal thereof.


Use of Government Identifiers

LRG will not use Government Identifiers, such as a driver's licence number as its own identifier of individuals.


Data Quality and Security

We will take all reasonable steps to ensure that your personal information is stored securely and is protected from misuse and loss and from unauthorised access, modification or disclosure.

The personal information that we collect about you is stored on our database servers & filing systems managed by us in Australia.


Website Usage

Our websites are professionally hosted and operate in a secure environment. You should however be aware that there is always an inherent risk in transmitting your personal information via the Internet.

We use secure payment platforms to process online orders in an SSL-secure environment. Customers can see their cards being debited in real time. 

We take website and credit card security extremely seriously, and always endeavour to provide a secure safe platform on which to conduct online transactions. All our websites use 2048- bit SSL with up to 256- bit encryption for capturing personal information and processing transactions. We do not store your credit card details.

To ensure you are accessing a secure server, check for the unbroken key or closed lock symbol located generally either at the bottom left or top right of your browser window. If it appears, then SSL is active. You can double check this by looking at the URL as well. If SSL is active, then the first characters of that line will read ‘https’ rather than just ‘http’. It is important for you to protect against unauthorised access to your password and to your computer.

Ensure you logout when you have finished visiting our websites especially if you accessed them from a shared computer.



What are cookies?

A cookie is a small amount of information that a website transfers to your computer for record keeping purposes. 

The data that is collected may include IP address (or proxy server), device and application identification numbers, location, browser type, Internet service provider and/or mobile carrier, the pages and files viewed, searches, operating system and system configuration information and date/time stamps associated with your usage.


What types of cookies do we use?

There are four main types.

  • site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Cart” and “Add to Wishlist”;
  • site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience;
  • customer preference cookies – when you're browsing or shopping on our website(s), these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you; and
  • targeting or advertising cookies – these are used to deliver ads relevant to They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.


Why do we use cookies?

Cookies help provide additional functionality to our website(s) and help us analyse site usage more accurately. We use information collected from cookies to better understand, customise and improve user experience with our websites, services and offerings, as well as to manage our advertising. For instance, our server may set a cookie that keeps you from having to enter a password more than once during a visit to one of our websites. Also, we may use web analytics services that leverage cookies to help us to understand how visitors engage with and navigate our site (e.g. how and when pages in a site are visited and by how many visitors).

Cookies also help us provide website visitors with a more personalized, customised and relevant experience by delivering content and functionality based on individual preferences and interests. If you have provided us with personal information (e.g. through a registration or a request for certain materials), we may associate this personal information with information gathered through cookies.


Cookies and Google Analytics

In some cases, the third-party service providers we work with may use cookies to support our digital marketing initiatives.  We use Google Analytics Services, provided by Google, Inc. (Google). Google uses cookies and similar technologies to analyse overall trends and help us to understand how users use a website, how we can improve our websites and guarantee their security and continued proper functioning.  The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

For more information about the processing of data about you by Google, see Google's Privacy Policy. You can prevent data being used by Google Analytics by downloading and installing the Google Opt-Out Browser Add On provided by Google. For more information about the cookies used by Google, see Google Analytics Cookie Usage page.


How to manage cookies

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognise you when you return to the website, and some website functionality may be lost. The “Help” section of your browser may tell you how to prevent your browser from accepting cookies.


Cookies and Personal Information

In all cases in which cookies are used, the cookie will not collect personal information except with your explicit permission. For full information on how we use and handle your data, please refer to our Privacy Policy and our GDPR Compliance Notice (if you are an EU resident).

If you:

  • have queries, concerns or complaints about the manner in which your personal information has been collected or handled by LRG;
  • or would like to request access to or correction of the personal information we hold about you;

please write to:

Australia and New Zealand: The Privacy Officer, Legal Department, Lincraft 171- 177 Cherry Lane Laverton North, Victoria 3026.

Phone: 1300 546272 (Australia) or 03 470 1530  (New Zealand)


Links to Third Party Sites

Whilst links to third party websites may be provided on our website, we are not responsible for the content or practices of these third-party websites.

These links are provided for your convenience and do not represent LRG's endorsement of any linked third-party website. We recommend that you check the privacy policies of these third parties prior to providing them with your personal information.

No links may be made to this website without our prior written consent.


How you can access or correct your personal information?

You can request access to the personal information we hold about you at any time, and we will provide you with that information unless we are prevented by law from giving it to you.

If we are unable to give you access to the information you have requested, we will give you reasons for this decision when we respond to your request.

You will not be charged for accessing your information, although we might have to charge a reasonable fee for processing your request, including photocopying, administration and postage. We will provide you with a written estimate of any fee payable before we process your request.

If you believe that your personal information is not accurate, complete or up to date, please contact us via the contact details below and we will correct this information.


How you can notify us of a privacy concern or contact our Privacy Contact Officer?

If you:

  • have queries, concerns or complaints about the manner in which your personal information has been collected or handled by LRG;
  • or would like to request access to or correction of the personal information we hold about you;

please write to:

Australia and New Zealand: The Privacy Officer, Legal Department, 171- 177 Cherry Lane Laverton North, Victoria 3026. Phone: 1300 546272 (Australia) or 03 470 1530  (New Zealand)

If you consider your privacy concerns have not been resolved satisfactorily by us, or you wish to obtain more information on privacy requirements, you can contact:

Australia: The Office of the Australian Information Commissioner on 1300 363 992 or visit their website at

New Zealand: Privacy Commissioner (New Zealand) on 0800 803 909 or visit their website at



LRG collects personal information (which may include sensitive information) from its employees (past, current and future) in order to provide a range of employment related services.

LRG collects personal information directly from job applicants (and their referees) or from recruitment agencies and relates service providers.  The information we collect may include your name, address contact details, employment and education history, the names of your referees and other relevant information.

This information we collect about you will be used for evaluative purposes in recruitment and may be disclosed to third party service providers who provide recruitment related services to us.  This may include overseas recruitment related services located in Australia, an dNew Zealand.



We collect information from our suppliers to facilitate sourcing and purchasing products and services.  This information can be collected directly from suppliers and related service providers.  We may share supplier information with entities located overseas in the Asia Pacific Region.

Privacy Policy Last Updated: Thursday 18th May 2023




Fed up of an overflowing inbox?

Subscribe to our notifications and be the first to know about our biggest events and exclusive previews.

*Terms & Conditions apply